ResourcesFrameWorks Institute Research
The FrameWorks Institute conducted communications research in Minnesota to find out what Minnesota voters thought about youth and youth programs. Their two in-depth reports-based on focus groups and one-on-one interviews-are summarized below.
In her Message Memo, Susan Nall Bales offers a comprehensive and concise overview of the complete study, as well as action steps.
Minnesota Findings
Making the Case for Youth Programs: The Minnesota Research
How Two Cognitive Biases Work Against Support for Youth Development Programs
A Developmental Perspective: An Analysis of Qualitative Research Exploring Views of Youth Programs
Learn More about FrameWorks and their research!
The FrameWorks Institute web site offers a wealth of information, resources, case studies and on-line training. This is excellent, readable work that hones in on the communications issues facing us as youth advocates.
Visit "eworkshops" for the easiest and fastest way to begin understanding "framing" and the techniques FrameWorks promotes for successful communications. There are a number of different modules:
Lesson 1: Communicating Social Issues
Lesson 2: Introduction to Framing Social Issues
Lesson 3: Levels of Thought
Lesson 4: Elements of the Frame
Lesson 5: Reframing Social Issues
The "must read" message memo on adolescence:
Reframing Youth Issues for Public Consideration and Support
Talking School Readiness and Early Childhood Development
FrameWorks E-Zines are 3 to 5 page explorations of a technique (bridging, social math) or a topic (economic disparities between families, child care) that provide explicit analysis of framing problems and opportunities.